The new Ikea Catalog is making a big bet on very small living spaces – the kind of place that costs more than half your monthly salary but is too small for a dinner-table, let alone a separate room for your kids, who are supposed to sleep in a bunk-bed in the living room (“Why would a child on the verge of pubescence need privacy anyway?”).
John Brownlee’s chilling tour of the Ikea Microapartment Dystopia is especially good when counterposed against the catalog’s own copy: if there was ever a layer of bullshit icing on some soylent green cake, it is this, and Brownlee’s merciless fisking is just what it needs.
